Moz's Open site explorer review.

Moz has a large number of Search Engine Optimization tools, some of which are freely available and some require PRO access, means you will have to pay up for using them.

Moz's Open Site Explorer is a tool to check link popularity and to do backlinks analysis. it predicts your Page and Domain authority, Linking root domains and total number of inbound links to your blog.

It is updated once in every 45-days approximately. The last update was on July 11, 2013 and the next is going to be on August 26, 2013.

There are two parts of it- one for free user and the other for paid or PRO users. Free users can only see 25 inbound links and social metrics are not available for them. You can always upgrade for PRO user and use all the features of Moz's site explorer tool. However, if you are not willing to pay you still can benefit for them by measuring domain and page authority and getting your number of inbound links to your blog.

▌ How does Open site explorer works?

Go to and enter your domain name which you want to analyze.

open site explorer
Open site explorer results for you domain.

You will see different measurements of the domain you have entered.

Domain Authority. Predicts the domain's ranking potential in search engine based on over 40 different metrics.

Page Authority. Predicts the page's ranking potential based on different metrics.

Linking root domains. Predicts the number of unique root domains containing atleast one linkning page to the URL you have entered.

Total Links. It counts the total number of inbound links to your blog without considering any other factor.

For a free user, there are 25 incoming links shown to you as shown below.

linking to your blog
linking to your blog.

The first column tells you the Title and URL of the linking page. 

Link Anchor Text shows the anchor text used for the link. For example, my blog has anchor text "my blog" but the link is actually

Page and Domain Authority are for the website's that have your link. 

As you can see, the open site explorer is pointing out whether the link you have on other blog/site are nofollow or dofollow. That means if you find a blog that has higher Page authority and Domain authority and allows dofollow links in comments or guest post, then you can boost your link building in a great way. 

The social media metrics are available only for PRO user. 

Moz gives you a free 30days trial with complete features and you can signup for it here. After a month, you will need to pay 99$/month to continue using PRO features. 

There are 3 different levels at which you can register with them - PRO, PRO Plus, PRO Elite. The pricing is different and so is the features that are provided to you. 

open site explorer icon
Open site explorer's different plans.

Open Site Explorer is surely a great way in organizing your link building and its analysis. I will discuss more about it in coming articles. If you want to add something more, do share with us in comment section. It may include other features which they provide or any other alternatives of it. 


ambarish kumar

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