Tips to Increase Domain Authority.

I have already written an article about What is Domain Authority. Domain authority is an SEO metrics from Moz and is a calculation of how well a domain will rank in Search Engines.

Domain Authority is a logarithmic scale of 0 to 100 where climbing from 10 to 20 is comparatively easier than 50 to 60. It is based on Mozscape web index comprising of link counts, MozRank,  MozTrust scores and several other factors.

▌ How is Domain Authority calculated.

If you want to increase your Domain Authority, you must know how it is calculated. Unlike Alexa, where ranking is based on traffic to your blog, Domain authority is a combination of several factors.

♦ MozRank - It is link popularity score.

MozRank can be improved by getting lots of links from not-so-popular blogs or getting some links from highly popular blogs. It simply means that blogs with higher domain authority will increase your domain authority with a greater value than a link from lower DA blog.

MozTrust - MozTrust is determined by calculating link distance between the source and the link.

MozTrust can be improved similarly as MozRank. Getting linked from web blogs with higher MozTrust is a great way of increasing your Domain Authority.

♦ Linking root domains - It is the number of unique linking domains to your blog. Each domain that is back linking to your blog is counted just once.

You can improve the number of linking root domains through several link building techniques like Commenting, Guest posting. You can even write great content and get yourself link back more naturally.

♦ All links. It is the number of links to your blog domain which includes do-follow, no-follow links.

It is also improved through creating great contents and let other people link you, or through commenting and Guest Posting.

♦ Writing unique and quality content.

You can assume roughly that Domain Authority is somewhat related to link building in a healthy way and it can only be achieved if you write quality contents which the blogosphere find useful for their particular audience and refer your blog to them.

♦ Domain Age. Your domain authority will increase as your domain gets older.

▌ How to check your Domain Authority. 

The best way to find your Domain Authority is Moz's Open Site Explorer tool.

▌ How its different from Alexa and PageRank.

PageRank is calculated solely from the back links and do not includes any matrix such as link diversification and trust score. If you are getting too much links from the same site with high PageRank, you are improving your PageRank.

Alexa is a traffic metrics and the rank is calculated by the amount of traffic your blog receives from the browsers where Alexa toolbar is installed. It do not count the traffic which do not have toolbars. This is biggest flaws in Alexa ranking.

Domain Authority is a combination of several factors and is much harder to be manipulated. It can only be improved by improving the overall Search Engine Optimization of your blog and by practicing natural link building techniques.


ambarish kumar

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  1. Thanks for providing helpful tips. I'll definitely use some of these tips to increase my domain authority. Although domain authority is very important just like Google page rank.

    1. Sure Paul. You may use these points in order to increase your domain authority.

  2. I am so glad to see your blog post on the topic of domain authority because recently I also published a post on how to increase domain authority and after writing the post, I think that why not to read others thinking about the increasing of domain authority and then I search on Google and came across to your blog post.
    I appreciate with all your points and I thinks that to increase your blog's domain authority, Dofollow backlinks from different different high domain authority blogs plays a major role in increasing domain authority. Right??? ;)
    Higher the number of dofollow backlinks from different diffrent high domain authority blogs higher is the chance of getting high domain authority for your own blog. Am I right?? ;)

    1. Yes Chetan. You are right. Domain authority can be greatly influenced by getting do-follow backlinks from better sites and blogs.

  3. I was unaware of the domain authority and how to increase it too. But after reading your article i came to know, what it is and it’s importance. I will try to follow the footprints in order to increase my domain authority. Few quality links are better that 100 of poor link, this is what i am going to follow.

    Deep Web Links

    1. And you are getting one of the links from commenting on this blog. :P

    2. So true, he too gets a link right which will definitely increases his chance of achieving good DA.

      Ms. Deep Web